WHAT YOU NEED TO KNOW
OUR LOCAL CONNECTION
We are part of your community. Our employees are proud to live here and committed to serving you with the best local news, weather and sports. From severe weather warnings to your favorite shows, we’re thankful for the opportunity to serve you and your family.
OUR LOCAL RELATIONSHIPS
Local TV stations are local businesses. Our local viewers are our local customers. As a local business, we are proud to create good jobs, support local charities, and work with local companies…to help grow their business. Like many businesses, we need to work with partners to reach our ultimate customer: you.
In order for our station to deliver our content and services to you, we need to reach deals with the national cable and satellite companies that bring our signal to your home. Our national cable and satellite partners get a lot of value from carrying highly watched local channels to their customers.
In return, we ask our cable and satellite partners to pay us a fair market rate for the right to carry our signal. The price we ask is determined by the marketplace, through negotiations that take place between our local company, network and syndicated programmers, and hundreds of cable and satellite companies.
In the vast majority of cases, these negotiations are settled in a business-like fashion and you are never bothered with the details. Unfortunately, a very small number of national cable and satellite companies have recently decided that for some reason they don’t have to participate in the marketplace like everyone else. This small handful of operators together account for over 90 percent of the disruptions that have occurred across the country over the past few years.
OUR LOCAL COMMITMENT
Our commitment to you is that we will always do our best to reach fair, market-based deals. We never want our viewers to experience a disruption or even the threat of a disruption. In those few cases where our cable or satellite distributors force a dispute, we will always do our part to keep you informed and make sure you know all your choices.
We know you don’t want to be dragged into our business negotiations or be asked to take sides. When a national cable or satellite company simply refuses to engage in fair, market based negotiations, we have no choice but to stand our ground. After all, the revenue we generate is invested back into our community: providing local news, weather and coverage, network programming, supporting local events and charities and creating good jobs.
By standing together for a thriving local broadcast industry operating in a fair marketplace, everyone can win – most importantly you, the viewers we have committed to serve.